JiXing
JiXing
JiXing
A new identity for a pioneering Chinese biotech with a deep purpose
A new identity for a pioneering Chinese biotech with a deep purpose
A new identity for a pioneering Chinese biotech with a deep purpose

The Challenge

JiXing is a leading biotechnology company headquartered in Shanghai and committed to bringing innovative science and medicines to underserved Chinese patients with serious and life-threatening diseases.

Services

Brand Idenity

Motion Design

Disruptive science with heart

To fully bring their purpose to life it had to be embodied in the symbol. fusing together the scientific innovation of Jixing biotech with their drive to provide life extending treatments and wellbeing. we developed the broader brand visual language around JiXing's science, using DNA and scientific 3D modeling to build out animations, iconography and an extended graphic language/toolkit to be applied across both digital and offline communications.

All Works