Background
Lee is a brand identity specialist with over 15 years of experience in shaping bold, dynamic brands for a hyper-connected world.
Most recently, he worked with a small creative team to design the global brand identity for SThree, unifying their business across nine GTMs. He delivered a ground-breaking identity and motion system that positioned them as game-changers in STEM recruitment.
Over the past three years, he’s worked on major branding projects for companies like EY, RTW Investments, SLB, and Statkraft—helping global powerhouses and rising challengers define their voice and amplify their impact. He’s also collaborated with entrepreneurial ventures like Renovate Energy, crafting an identity that secured investment and propelled their mission to repurpose disused U.S. dams—powering local towns with clean, renewable energy.
"The last three years have been the most exciting of my career—collaborating with businesses to tackle industry challenges while pushing brand identity into a new era of design."
Lee’s journey began with Id&Ego, the design studio he co-founded, working with brands like Unilever, Pizza Express, and Wrigley’s on creative campaigns and brand strategy. Since then, he’s expanded his expertise into motion, 3D, and digital branding, always seeking new tools and technologies—like AI—to push creative boundaries.
"I believe in building dynamic digital brands that leverage behavior and movement to create truly engaging experiences. With AI and emerging tech, we now have the power to unlock creative avenues that weren’t possible before."
Whether you're a local hero or a global changemaker, Lee is ready to bring your brand to life and help you cut through the noise.
" I believe in building dynamic digital brands that leverage behavior and movement to create engaging experiences fit for today’s hyper-connected marketplace".
Lee Exton
Awards
Skills & Experience
Brand Identity
Motion design
Logo generation
Brand development
Campaign creation
Sector experience
Pharma
Financial
STEM
Tech
Energy
FMCG
Health
Travel
Get in touch
Lets start a conversation.
Whether you're a local hero or a global changemaker, I'm ready
to bring your brand to life and help you cut through the noise.