The Challenge
With a masterbrand lacking clarity and seven sub-brands operating in silos, SThree struggled to reflect its ambition. We repositioned the brand with a bold strategy, unifying the architecture and creating a standout identity system. This brought consistency across the group while allowing each sub-brand the flexibility to showcase its industry expertise. We moved SThree from a collection of standalone brands to a unified endorsement model, elevating them from a market-leading STEM recruitment agency into a category of its own. The result: a future-ready brand that reinforces SThree’s leadership in STEM, sets it apart from competitors, and reflects its full industry depth.
The Challenge
SThree’s fragmented brand structure and siloed sub-brands diluted its ambition. We repositioned the company with a bold strategy, unifying the architecture while preserving sub-brand expertise. Moving to a unified endorsement model, we elevated SThree from a STEM recruitment leader to a distinct category of its own—creating a consistent, future-ready brand that reinforces leadership, showcases full industry depth, and sets it apart from competitors.
Services
Brand Idenity
Motion Design
Hero imagery to outpace tomorrow
The kaleidoscopes are a creative expression of how SThree expertly fuses industry expertise, technology and scale. A kaleidoscope was created for each brand, serving as a highly-distinctive and differentiated visual asset that drives brand recognition, as well as communicating each brand's unparalleled STEM industry expertise.
A modular approach to imagery
Each STEM kaleidoscope is composed of unique 3D elements, which can be used as standalone images. These assets allow SThree (and its sub-brands) to dive deeper into specific specialisms, amplifying client and candidate stories in a visually compelling way.
Each STEM kaleidoscope is composed of unique 3D elements, which can be used as standalone images. These assets allow SThree (and its sub-brands) to dive deeper into specific specialisms, amplifying client and candidate stories in a visually compelling way.
Credits
My Role: Design Director
Creative Direction - Scott Snashfold
Design Direction - Eric Sui
3D Design - Mark O'Donnell
My Role: Design Director
Creative Direction - Scott Snashfold
Design Direction - Eric Sui
3D Design - Mark O'Donnell
