Relevate Power
Relevate Power
Creating a sustainable brand identity for American renewables challenger Relevate
Creating a sustainable brand identity for American renewables challenger Relevate
Relevate Power
Creating a sustainable brand identity for American renewables challenger Relevate
Relevate Power
Relevate Power
Creating a sustainable brand identity for American renewables challenger Relevate
Creating a sustainable brand identity for American renewables challenger Relevate

Relevate Power was formed in May 2023 with one powerful mission: to produce clean affordable energy and, through this, power local communities and enhance quality of life.

Relevate Power acquires water dams in the US, restores them to create affordable clean power and connects them back to local customers, enabling businesses to meet their requirements to go green, creating local jobs, and delivering sustainable energy to communities. However, the current brand did not fully encapsulate the ambition and passion of the business.

Services

Brand Idenity

The Core identity

Every element of the brand was given careful consideration. The new identity symbol delivers on several levels: It represents the flow of water through a turbine, the regeneration of waterpower infrastructure, and the combination of sustainable renewable energy sources – water and solar.

Every element of the brand was given careful consideration. The new identity symbol delivers on several levels: It represents the flow of water through a turbine, the regeneration of waterpower infrastructure, and the combination of sustainable renewable energy sources – water and solar.

A graphic design system

The graphic blue line used throughout the visual system represents river systems and the source of life, connecting nature and humanity. The use of nodes represents how waterpower dams act as the focal point for community development and growth.

The graphic blue line used throughout the visual system represents river systems and the source of life, connecting nature and humanity. The use of nodes represents how waterpower dams act as the focal point for community development and growth.

Brand imagery experimentation

The art direction focused on capturing authentic candid moments from within the communities the brand served showcasing the full life cycle upstream and downstream and the flow of energy.

The art direction focused on capturing authentic candid moments from within the communities the brand served showcasing the full life cycle upstream and downstream and the flow of energy.

Credits

My Role: Design Director
Creative Direction - Scott Snashfold
Design Direction - Eric Sui

All Works