GHD
GHD
Bringing 'The Power of Commitment' to life with an identity that elevates human stories
Bringing 'The Power of Commitment' to life with an identity that elevates human stories
GHD
Bringing 'The Power of Commitment' to life with an identity that elevates human stories
GHD
GHD
Bringing 'The Power of Commitment' to life with an identity that elevates human stories
Bringing 'The Power of Commitment' to life with an identity that elevates human stories

The Challenge

GHD is a unique employee-owned global professional services company. Established in 1928 with a global workforce of over 11,000, GHD operates across five continents with over 200 offices. Their focus is working with clients in the energy, water, environment, property and transportation sectors to create lasting community benefit. We began by creating ‘One GHD’ we designed a single minded masterbrand that is able to flex to allow each area of the business the recognition that their clients need, whilst benefiting from a united corporate front. Creating a strong and consistent brand hierarchy that strengthens and unites all of it’s acquisitions.

Services

Brand Idenity

Motion Design

A unique approach to brand storytelling

We developed a powerful brand purpose—The Power of Commitment— that gave GHD a unique voice and position in the market. Working with them over a period of months we unearthed the human stories within the firm that supported this positioning, building our brand voice the vital work they do every day.

A unified brand system

This approach unified all of the business units within one masterbrand allowing them to express their approach within a unified brand system

We developed a powerful brand purpose—The Power of Commitment— that gave GHD a unique voice and position in the market. Working with them over a period of months we unearthed the human stories within the firm that supported this positioning, building our brand voice the vital work they do every day.

Credits

My Role: Design Director
Studio - StormBrands

My Team
Nick Corbett - Copywriter
Simon Anderson - Designer
Sarah Watson - Designer

My Role: Design Director
Studio - StormBrands

My Team
Nick Corbett - Copywriter
Simon Anderson - Designer
Sarah Watson - Design

All Works