The Challenge
The task was to develop a cohesive visual language for Creative Crowd—one that could extend across communications and digital channels while enhancing their existing toolkit. The Solution, create a playful, dynamic alphabet that seamlessly integrated every sector and skill into their marketing, allowing for endless typographic expression within their framework. Inspired by the tilted 'C' in the logo, which subtly forms a silhouetted profile, this concept evolved into a flexible, ownable brand asset that truly embodies the creative community.
The Challenge
The task was to develop a cohesive visual language for Creative Crowd—one that could extend across communications and digital channels while enhancing their existing toolkit. The SolutionWe created a playful, dynamic alphabet that seamlessly integrated every sector and skill into their marketing, allowing for endless typographic expression within their framework. Inspired by the tilted 'C' in the logo, which subtly forms a silhouetted profile, this concept evolved into a flexible, ownable brand asset that truly embodies the creative community.
Services
Brand Idenity
Motion Design
A visual language to reflect every proffesion
This playful suite of characters came to life through motion design, adding a dynamic layer to the brand. Through inventive sequences, clever copy lines, and creative designs, I played with industry language terms and lingo. Taking it a step further I created an interactive SPLINE that would function as the websites hero section.
Credits
My role
Creative direction
Motion design
Website design and 3D interaction
