Build a brand that unlocks the power of your product.
I help F&B founders create distinctive brand identities that attract better customers, command higher prices and drive real growth.

Your roadmap to a standout brand

Define your difference.
Own a space
Build your fandom.

Uncover the story and ideas that make your brand worth caring about

Find the clear space to stand apart from competitors

Use that clarity to craft an identity people recognise and remember

Build a system that scales across your entire brand experience

Success stories

Transforming one of Europes most loved supermarkets

Evolving the brand identity across 43 European stores meant creating a system that could work at scale. I unified the visual language, giving localised marketing teams a more distinctive and consistent brand to deploy across their in-store and online experience.

A new era and audience for Thomas and Evans

For Britvicโ€™s Thomas & Evans, I developed a more distinctive brand expression that gave the product the visibility it was missing and helped open it up to a broader audience. Launching a new serve and flavour profile, helping the product connect with a new generation of thirsty fans.

Let's talk shop

Testimonials

Lee has the unique talent of blending design with realisation, bringing brands to life with pace, energy and purpose

Mark C - StormBrands

Lee is a great and comprehensively talented creative - equally at home solving brand identity problems with typography or motion graphics. He is also a great person to work with, receptive, inventive and a thoroughly nice person to be around.

Ewan F - SuperUnion

I find Lee not only a hugely creative talent but also an absolute pleasure to deal with. Always available and willing to help and constantly coming up with great ideas. He is someone I will continuously recommend to my clients. 

Daniel Levy - Creative Crowd

Brands I've worked with

Recent work